The CMO and the CIO/CTO currently go toe-2-toe on IT investment because it is so critical to the organization’s survival. In a (half-completed) post I make the arguement that the CMO should have HR and Talent report into them too. If a brand is the public manifestation of an organization’s culture — insert the westjet captain buying pizza for AC passengers story — then surely, as the brand custodian the CMO should have a significant role in setting/defining/building/nurturing WHO gets to participate in bringing that brand to life. What say you Mitch?